What I realized when I saved myself $1500

When courses have great copy, and I mean copy that attracts you in like  a moth to the flame and there's no point in resisting. Before you know it you've hit the purchase button, are in a private facebook group and your inbox is blowing up with bonuses that you didn't even know you needed.

Courses with that kind of copy are hard to resist. 

Earlier this month, I found myself wanting to click the "buy now" button and get on my merry way to learning what was promised to me. 

At that point in time, the course had an early bird pricing of $1500 and the copy was K I L L E R. When the email first hit my inbox, my eyes began to glaze over as I focused on a couple words that resonated with me. 

I knew one of the woman behind the course and I had zero doubt in how amazing the course would be. 

There were over 10 modules, oodles of amazing bonuses, including 1:1 calls with the women who put the course together. Participants gained access to their rolodex, their brains, their systems, done for you worksheets. The course was thorough and provided a lot of answers to questions that were keeping people up at night. 

I, on the other hand, sleep soundly. I am not plagued by a dearth of answers nor on a quest to find solutions. 

So I skipped the "buy now" button and saved myself $1500. 

More importantly, I realized how easy it is to succumb to the "not enough" syndrome. When I was reading through the course overview, about all that I was going to learn,  how I was going to grow my business, improve my mindset and just crush it at what I do - I found myself thinking "yes yes yes! I want all those things and more!" (who wouldn't?)

Anytime a course, webinar, program overview hits our email inboxes, the assumption is that we want this information because we don't already have it. And great marketing will subtly tell us that whatever we're doing now, isn't good enough.  

I kept that email in my inbox for a couple days. I kinda wanted to buy it. I love learning and it seemed like an amazing opportunity to make some connections. Sometimes the benefit of buying a course, isn't the content you get, but the access. And I loved the two women who put it together. No doubt, it's a killer course. 

But when I really dug into the content, module by module, I found myself thinking "I know that." Or "actually, that's not really something I want/need to learn/know."

It brought me to the conclusion that I'm not the ideal customer for this course. 

Would I have learned things had I bought it? Absolutely

Would I have enjoyed it? That I know for sure

Interestingly enough, not spending the money on the course, gave me a great boost of confidence. Hell yeah I was feeling good about saving money BUT also thinking "I could probably teach a  similar course for all I know."

This is not a PSA to never sign up for another course ever again. I know I will and look forward to that moment as I know it will be what I need and desire in the moment.

No no no. This is a reminder to you that perhaps you are enough. We're in a time of year with LOADS of courses and 14 day day challenges to drink a green smoothie a day, find time to meditate on a mountain 45 minutes a day, connect with your inner spirit animal and learn how to paint with your toes.

You don't have to succumb to what everyone else is doing.

And I fully own that I am part of this industry. I have clients with whom we create 7, 14 or 21 day challenges. I have created online courses for my own business and for other clients. And there's nothing wrong with them.  Absolutely nothing wrong with doing a challenge or a course.

Just know that you are enough and if the course isn't a HELL YES, don't do it. You are enough (and besides your bank account will thank you!)

Carry on,

Can I delete that for you?

I am a woman who appreciates lack of clutter, the strong presence of organization and the minimalist approach. 

I get itchy fingers when I see piles on kitchen counters, beds and tabletops. 

I now embrace my love of deletion and purging. 

When it comes to my business, it's very important to have organized files. And as no one really uses paper and filing cabinets anymore, I'm looking at you DropBox and Google Drive. 

A few weeks ago, I spent the morning reviewing, purging, deleting, re-locating and un-sharing myself from irrelevant dropbox folders and files, inbox folders and google drive documents. 

Have you purged, reorganized and deleted files and folders in your business lately?

Not only is it liberating, but you will actually be able to find stuff with greater ease. So when you're sending that client email and start searching around for the attachment you need, it will be closer to your fingertips. 

If you're not sure where to start, here's a couple ideas to get you going : 

  • Dropbox - Remove yourself from folders of past clients. Reorganize your folders with #'s so that your go-to folders are top of list. Delete unnecessary files, images and folders
  • Your inbox - Delete emails you've been saving but haven't looked at in a year. Reorganize/categorize your folders with current and relevant business
  • GoogleDrive - Create a folder for past client work and put all client folders in it. Update your spreadsheets. Organize files that are floating without being attached to a folder. 

I'd be happy to come over and help you delete and purge......

Carry on,

Resolutions, reviews and reflections

It's January 4th as I write this ....I think....my brain is still on vacation and for the first time in a loooong time, I haven't done any sort of "official" review of 2016. I've reflected on bits and pieces, alone, with girlfriends, over a cup of tea, pen furiously writing in my journal, 30,000 ft up on a flight or while out running. But nothing "formal" yet. 

When I reflect on my past year's reflections, I'm feeling different about them this year. For years past, perhaps even a decade, my reflections had a very masculine, Type-A, East Coaster, aggressive approach to them.

What went well. What sucked. How much money did I make. How many clients did I have. How many introductory meetings did I host.

Incredibly quantitative vs qualitative. Led by numbers. And it served me well. Kept me moving, Helped me see progress when I was in the depths of "Shhiiiiit. Is this going to work? Can I pull it off? despair.

Now as the holiday season winds down, and we're embracing 2017, I'm delaying my reflection and review for just a few days. 2016, world events aside, was a great, GREAT year for me.  My business continued to grow. I made an awesome move to Denver.  I'm not q u i t e ready to put the final bow on her with my annual review. 

But I will happen. 

It's really, incredibly hard to see progress when you're in the weeds. Reviews, reflections and resolutions give you that 30,000 foot view that you sometimes wish you could get in the middle of a product launch, when there's a dearth of clients or you're swamped and just can't come up air. 

In other words, the entrepreneur rollercoaster. 

My qualitative approach aside, there's many different ways to approach this practice. For example you could, like Nicole Antoinette ask yourself a few specific questions.

How can I best show up for the people and causes I care about?
Who do I want to be when things feel hard?
Which 2-3 changes to my daily life would reap the most impactful rewards?
What am I building?
Which "rules" do I plan to ignore?
What would my life look like if I fully believed in myself?
Which excuses and old stories and destructive behaviors need to be left behind? 
 

 

 

Or you could approach it more methodically like Chris Guillebeau with a structure, format. Heck, he's even got a worksheet that you can download HERE complete with goals, action items, measurable next steps.

 

 

Maybe you'll approach your resolutions, reviews and reflections a la Danielle LaPorte. Instead of thinking about what you're going to do, think about how you want to feel. Goals with soul. She has a great interview with Marie Forleo that you can catch HERE if this concept is new to you. 

 

Maybe you just want to keep it simple and ask yourself : 

  • How was I a badass in 2016?
  • What did I do this year that I've never done before?
  • What came easy to me? What was hard? Why was that?
  • What do I want to keep doing next year?
  • Where do I need help, support?
  • How do I want to grow next year?

However you decide to do your reflection, review and resolution, do it. If you do alone for 10 minutes, by asking yourself these questions outloud, great! Should you choose to have a friend ask you these questions and then you to them, awesome! If you grab a pen and write down your answers, brilliant!

It doesn't truly matter HOW you do (in fact, I'm great proof that it can change every year if you want.)

But make sure that you reflect, review and resolve for 2017. You'll thank yourself in December when you're able to see how far you've come, now that you've got your 2016 stakes in the ground.

Carry on,