When courses have great copy, and I mean copy that attracts you in like a moth to the flame and there's no point in resisting. Before you know it you've hit the purchase button, are in a private facebook group and your inbox is blowing up with bonuses that you didn't even know you needed.
Courses with that kind of copy are hard to resist.
Earlier this month, I found myself wanting to click the "buy now" button and get on my merry way to learning what was promised to me.
At that point in time, the course had an early bird pricing of $1500 and the copy was K I L L E R. When the email first hit my inbox, my eyes began to glaze over as I focused on a couple words that resonated with me.
I knew one of the woman behind the course and I had zero doubt in how amazing the course would be.
There were over 10 modules, oodles of amazing bonuses, including 1:1 calls with the women who put the course together. Participants gained access to their rolodex, their brains, their systems, done for you worksheets. The course was thorough and provided a lot of answers to questions that were keeping people up at night.
I, on the other hand, sleep soundly. I am not plagued by a dearth of answers nor on a quest to find solutions.
So I skipped the "buy now" button and saved myself $1500.
More importantly, I realized how easy it is to succumb to the "not enough" syndrome. When I was reading through the course overview, about all that I was going to learn, how I was going to grow my business, improve my mindset and just crush it at what I do - I found myself thinking "yes yes yes! I want all those things and more!" (who wouldn't?)
Anytime a course, webinar, program overview hits our email inboxes, the assumption is that we want this information because we don't already have it. And great marketing will subtly tell us that whatever we're doing now, isn't good enough.
I kept that email in my inbox for a couple days. I kinda wanted to buy it. I love learning and it seemed like an amazing opportunity to make some connections. Sometimes the benefit of buying a course, isn't the content you get, but the access. And I loved the two women who put it together. No doubt, it's a killer course.
But when I really dug into the content, module by module, I found myself thinking "I know that." Or "actually, that's not really something I want/need to learn/know."
It brought me to the conclusion that I'm not the ideal customer for this course.
Would I have learned things had I bought it? Absolutely
Would I have enjoyed it? That I know for sure
Interestingly enough, not spending the money on the course, gave me a great boost of confidence. Hell yeah I was feeling good about saving money BUT also thinking "I could probably teach a similar course for all I know."
This is not a PSA to never sign up for another course ever again. I know I will and look forward to that moment as I know it will be what I need and desire in the moment.
No no no. This is a reminder to you that perhaps you are enough. We're in a time of year with LOADS of courses and 14 day day challenges to drink a green smoothie a day, find time to meditate on a mountain 45 minutes a day, connect with your inner spirit animal and learn how to paint with your toes.
You don't have to succumb to what everyone else is doing.
And I fully own that I am part of this industry. I have clients with whom we create 7, 14 or 21 day challenges. I have created online courses for my own business and for other clients. And there's nothing wrong with them. Absolutely nothing wrong with doing a challenge or a course.
Just know that you are enough and if the course isn't a HELL YES, don't do it. You are enough (and besides your bank account will thank you!)