Your Fully Embedded
Fractional COO & Interim CEO

REMOVE YOURSELF FROM THE MIDDLE OF EVERYTHING

Picture this: You have a wing woman there who can streamline your operations for efficiency, growth, and increased revenue.

That’s me. I don’t just hand you a plan and walk away. I help you reach the milestones you’ve been thinking about, side by side, in your corner until it’s live. No need to go it alone. We go further together.

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Operations not keeping up with your vision?

Things are slipping through the cracks

Your current processes got you to where you are, but they are buckling under your success and your team’s expansion.

You’re stuck in the day-to-day

Acting as head of HR, accounting, PR, admin, business development, and sales prevents you from wearing your Visionary hat as much as you’d like.

Rapid GROWTH would (probaBly) crush you…

You’re avoiding pressing “go” on your best ideas because you know that making them a reality would go…less than smoothly.

…OR, you’re already feeling the squeeZe!

Maintaining clear communication, defined responsibilities, and tight lines of accountability is even harder, especially when it’s just you blazing the trail.

Your business deserves more than just advice and frameworks

You’ve probably already tried “another pair of eyes,” when your moment calls for someone who’s been where you’re headed. Someone who can translate experience into action, with the muscle memory and lessons learned from building and scaling businesses that thrive in uncertain landscapes. 

I don’t just point out what could work—I roll up my sleeves with you and work across every layer of your business to translate strategic initiatives into infrastructure that makes your biggest ideas not just possible, but financially tangible.

Don’t let the word
“fractional” fool you…

There’s nothing that’s less than 100% about the way I’ll show up for you.

Streamline operations

Protect Your Time
Remove Bottlenecks
Restructure Your Team
Team Communication
Activate Strategic Plans

Grow in the right direction

Business Development
Bring in the right people
Expand Your Services
Improve Fee Structures
Enhance Your Culture

Expand your influence

Build Strategic Partnerships
Turn reputation into leverage
Differentiate your leadership
Grow your market presence
Attract the right stakeholders

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Step back. See more.
Your big picture can finally get bigger.

More, better, faster, streamlined, expansive, and abundant is how I roll. That’s how I’ve managed over 1000  campaigns on behalf of my clients with prestigious brands such as Kroger, Walmart, AARP, Meta, Dove & Verizon.

And we long as I’m name dropping: My approach has fostered partnerships with leading agencies such as Meta, UTA, Edelman, Fleishman-Hillard, and Vox Media.

My mind is a whiteboard: I don’t just translate ideas into functional plans for growth… I show up to follow through on the “YES, THAT!” next steps and ideas you wish someone had tactically executed WITH your team six months ago. 

What that looks like in practice: I’ve orchestrated more than $6M in deals, partnerships, and corporate appearances for my clients. That’s what’s possible when your Fractional COO has dual status as a master negotiator and shrewd strategist.

I’ve put in the reps – this is your invitation to tap into my resulting expertise.

My POV when it comes to brand-building, business growth, value realization, and strategic planning has earned me recognition by Hello Partner as both Top 30 Leading Women in the Creator Economy, and a HERO 100 winner. But accolades aren’t why I’ve continued to break ground for more than 13 years. Put plainly: I love, love, love seeing smart, talented leaders like you WIN.

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“JOHANNA HAS MORE YEARS AND WISDOM
UNDER HER BELT THAN I KNOW WHAT TO DO WITH…”

“JOHANNA GOES ABOVE AND BEYOND…
I FEEL SO LUCKY WE WERE ABLE TO WORK TOGETHER.”

  • “The whole time I was thinking, ‘Johanna’s talent is lucky to have her as a manager!’ Honestly, it felt like I was working directly with the talent, the communication was that seamless and Johanna was that responsive. Everything was perfect.”
    Lindsay Calabrese, VP of Influencer Marketing, Cashmere Agency
  • “I’ve partnered with countless managers and agents over the years, and often it leaves me disinterested in partnering again. This is not the case with Johanna and her talent….she works to advocate for her creators, while also making sure important tasks are kept on schedule. She is a problem solver and an authentic advocate – I value our partnership each time.”
    Monica Sakala, Influencer Marketing Specialist, Soma Strategies
  • “Johanna’s approach to business made the whole experience feel like it wasn’t even work. Johanna goes above and beyond for her talent and her business partners, and I feel so lucky we were able to work together on this campaign.”
    Caitlin Ridell, Director of Social Media,
    Lonely Planet

Finger on the pulse, hands on the outcome.

What you’re building requires instincts, speed, operational muscle, and a deep understanding of the frontline. I partner with CEOs and founders in marketplaces that reward fast decisions and execution, working alongside you to keep things moving forward. If that’s you, let’s start the conversation.

BOOK A CONSULTATION

Helping you make swift,
sold decisions from day one

CEOs and Founders at the top of companies that:

  • Are a service-based
  • Consistently hit $3M-10M+ in revenue
  • Are at a turning point, growth point, maybe even an inflection point, including
    • Having a lot of team growth/hiring a lot of new people, and yet you’re not operating as efficiently as you need to be
    • You as the CEO are too in the day-today weeds of running your business
    • Your boundaries are non-existent and as a result of working 7 days a week, your mental health and social life is taking a hit/suffering
    • You as the CEO are bottlenecking the next level of growth for your business

OR: Founders of Influencer Talent Management Agencies

  • 2-3+ years in the industry
  • Rosters of 25+ people
  • 3-5+ team members (campaign managers and talent coordinators)
  • Closing $3M+ in campaigns annually 
  • In growth mode, you’ve got traction, and want to leverage it/10x it to reach your goals/visions quicker

Of course, because this is a partnership, we’ll need to click. 

What does that mean?

I’m here to implement your vision, but I’ll also make suggestions, comments, and tactfully point out when one of your ideas sounds good, but isn’t actually a good fit for the business, or your timing is off. Because you have to walk before you can run. You’ve already mastered crawling….let’s get you running. 

If you’re ready for that and more, we can do BIG things together.

I get it. A lot of consultants leave a bigger mess than they started with. Sorry you’ve had to deal with that in the past.

Other love advising leaders on how to build companies without having actually built one.

I’m not here to make just things look good on paper.

I don’t facilitate a few energizing workshops, hand you a polished slide deck, and disappear. That’s not the work.

My role is to stand next to you. Sometimes quietly, sometimes shoulder-to-shoulder with your team. Translating vision into decisions, decisions into action, and action into something that actually holds up in the real world AND MAKES YOU MONEY, because at the end of the day, that’s what this is all about.

I care just as much about the rollout as the idea. About the moments where things get messy, priorities collide, and the original plan needs to adapt. That’s where real progress happens, and that’s where I stay.

If you’re looking for advice and a quick exit, I’m not the right fit.

I’m the partner who helps you move from thinking to doing, without leaving you hanging, that’s the difference.

I only take on two – three fractional clients a year.

The truth is, I love a plan. Let’s create one together for when and how you can best access my support.

Your cost will vary based on the level of involvement your business requires of me i.e. how many hours a week we agree to (that’s the fractional part).

I am available on a retainer basis: 9-12 months and beyond so that we can fully implement the change your organization needs.

Book a consultation