FRACTIONAL CHIEF OF OPERATIONS
SERVICE

REMOVE YOURSELF FROM THE MIDDLE OF EVERYTHING

Picture this: You have a wingwoman there who can streamline your operations for efficiency, growth, and increased revenue.

She’s also there to help you expand your reach and influence – without burning out. It’s me. I’m her: the one who can help you reach those milestones you’ve been thinking of. No need for you to go at it alone. Yes, we do go further together.

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ARE YOUR OPERATIONS NOT KEEPING UP WITH YOUR VISION?

Things are slipping through the cracks

Your current processes and systems got you to where you are, but they are buckling under your success and your team’s expansion.
What got you here needs to be improved and updated to support your next level of growth.

You’re stuck in the day-to-day

Acting as head of HR, accounting, PR, admin, business development, hiring, and sales prevents you from wearing your Visionary hat as much as you’d like; in fact, you’re wearing too many hats, when you need to be focused on strategy and growth.

Rapid GROWTH would (probaBly) crush you…

You’re avoiding pressing “go” on some of your best ideas because as much as you believe in them, you know that making them a reality would go less than smoothly given where your business stands today.

…OR, you’re already feeling the squeeZe!

The complexity, ripple effect, and – let’s be real – STRESS that comes from making big moves is no joke. Managing others, upleveling your mindset, and sticking to your guns when the going gets tough is difficult, especially when it’s just you blazing the trail and keeping things moving.

YOUR BUSINESS DESERVES MORE
THAN JUST ANOTHER SET OF EYES & EARS

You need someone who has been where you want to go. A second brain equipped with the muscle memory and steadfast wisdom from previous success in the influencer and creator space. Let’s tackle your strategic operational initiatives and lay the infrastructure for your wildest entrepreneurial dreams.

DON’T LET THE WORD “FRACTIONAL” FOOL YOU…

There’s nothing that’s less than 100% about the way I’ll show up for you.

Streamline YOUR operations

Protect Your Time
Remove Bottlenecks
Restructure Your Team
Team Communication
Activate Strategic Plans

Grow your agency

Leverage Growth Niches
Onboard New Talent
Expand Your Services
Improve Fee Structures
Enhance Your Culture

Expand your influence

Build Relationships
Establish Your Expertise
Raise Your Personal Profile
Strengthen Your Marketing
Grow Your Audience

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YOUR BIG PICTURE JUST GOT BIGGER

More, better, faster, streamlined, expansive, and abundant is how I roll.

That’s how I’ve managed 300+ campaigns on behalf of my clients with prestigious brands such as Kroger, Walmart, AARP, Buchanan’s Whisky, KOA campgrounds, and C&H Sugar.

And we long as I’m name dropping: My approach has fostered partnerships with leading Influencer Marketing agencies such as Edelman, Fleishman-Hillard, and Vox Media.

My mind is a whiteboard: I don’t just translate ideas into functional plans for growth…

I show up with the “YES, THAT!” next steps and ideas you wish you’d had six months ago. 

What that looks like in practice: I’ve orchestrated more than $6M in brand deals, partnerships, and speaking engagements for my clients. That’s what’s possible when your Fractional COO has dual status as a master negotiator and shrewd strategist in the influencer space. 

I’ve put in my time – this is your invitation to tap into my resulting expertise.

If you’ve followed me any amount of time, you already know that I make a point of sharing all that I know about brand-building, business growth, value realization, and strategic planning. 

It’s earned me recognition by Hello Partner as both Top 30 Leading Women in the Creator Economy, and as a Top 50 Influencer in 2020.

But accolades aren’t why I’ve continued to break ground in this space for more than 13 years.

Put plainly: I love, love, love seeing smart, talented women like you WIN.

Fractional COO Johanna Voss Influencer Talent Manager
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“JOHANNA HAS MORE YEARS AND WISDOM
UNDER HER BELT THAN I KNOW WHAT TO DO WITH…”

“JOHANNA GOES ABOVE AND BEYOND…
I FEEL SO LUCKY WE WERE ABLE TO WORK TOGETHER.”

“The whole time I was thinking, ‘Johanna’s talent is lucky to have her as a manager!’ Honestly, it felt like I was working directly with the talent, the communication was that seamless and Johanna was that responsive. Everything was perfect.”
Lindsay Calabrese, VP of Influencer Marketing, Cashmere Agency
“I’ve partnered with countless managers and agents over the years, and often it leaves me disinterested in partnering again. This is not the case with Johanna and her talent….she works to advocate for her creators, while also making sure important tasks are kept on schedule. She is a problem solver and an authentic advocate – I value our partnership each time.”
Monica Sakala, Influencer Marketing Specialist, Soma Strategies
“Johanna’s approach to business made the whole experience feel like it wasn’t even work. Johanna goes above and beyond for her talent and her business partners, and I feel so lucky we were able to work together on this campaign.”
Caitlin Ridell, Director of Social Media,
Lonely Planet

I’VE ALREADY MAPPED OUT OUR NEXT STEPS

(GET ACCUSTOMED TO HEARING
THOSE WORDS, ALONG WITH “I’VE GOT YOU.”)

FIRST: SCHEDULE

Once we press go, we’ll schedule multiple conversations, so that I understand how all the elements of your business are intertwined (and which parts I can untangle for you). I’ll do a deep dive on all you’ve done so far, what’s a priority, and where we’ll go next.

NEXT: STRATEGY DEVELOPMENT & PLANNING

Then, I’ll integrate with you and your leadership to translate long range vision into quick-win actions. We’ll define goals, create plans, and assess every resource.

THEN: SCALE

You’ll have the cross-functional support, systems, and the sounding board you need to optimize your agency in line with your and long-range visions.

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Helping you make swift, sold decisions from day one

Founders of Influencer Talent Management Agencies 

  • 2-3+ years in the industry
  • Rosters of 15+ people
  • 1-2+ team members (campaign managers and talent coordinators)
  • Closing $750k+ in campaigns annually 
  • In growth mode, you’ve got traction, and want to leverage it/10x it to reach your goals/visions quicker

Of course, because this is a partnership, we’ll need to click. 

What does that mean?

I’m here to implement your vision, but I’ll also make suggestions, comments, and tactfully point out when one of your ideas sounds good, but isn’t actually a good fit for the business, or your timing is off. Because you have to walk before you can run. You’ve already mastered crawling….let’s get you running. 

If you’re ready for that and more, we can do BIG things together.

Think of it this way: Fractional folks are strategy & action-oriented; freelancers are execution-oriented.

A good Fractional COO will be deeply embedded in your business. They meet the team, they’re in permanent contact with you, and so on.

Unlike a consultant, whom most likely won’t roll up their sleeves and get their hands dirty, I’ll just tell you what to do, how to do it, when to do it and quite possibly, do it with you. With me as your Fractional COO, I’m right there in trenches with you. 

Like an employee but without the huge overhead along with the experience, expertise & years in the industry that you just can’t expedite

Your cost will vary based on the level of involvement your business requires of me ie how many hours a week we agree to (that’s the fractional part), but you can expect to pay 30-40% a Fractional COO of what you would pay for a full-time role.

I am available on a retainer basis: short term minimum 3 months, longer term 6+.

Other considerations as you crunch the numbers:

When you hire a fractional COO, you won’t have to worry about health insurance, taxes, PTO, and the senior leadership bonuses and perks you’d provide a salaried addition to your team.

I thought you’d never ask!

My Influencer Talent Management Agency is boutique and I intentionally keep my roster small (currently 6 people).  This way I have the bandwidth to take on 2 select Fractional COO clients. I truly love this work as it’s a perfect marriage of my strong skill set as an Influencer Talent Manager & operational and strategic mind. 

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