Jessica Serna


Jessica Serna is the Blogger of MyCurlyAdventures, a Texas based travel brand that inspires people to find magic in the everyday and encourages people to live a travel lifestyle even with a 9-5 through looking for local getaways.

She takes readers on adventures throughout her state and beyond with her husband and showcases how sometimes you “travel the world” without having to travel far.

Through these trips, she shares married life, managing curly hair, and the excitement of making every moment magical. She has published a magazine to share these adventures.

Her Reach & Audience

Categories →

All things Texas Travel & US based Visitor Bureaus
Curly hair products
Alcohol, Beer, Wine

Platforms →

🖱️ My Curly Adventures Website : 100k UMVs, 19k newsletter subscribers
📷 Instagram : 146k followers
▶️ YouTube : 5.6k subscribers
📌Pinterest : 619.2k monthly views
🎵 TikTok : 503.1k followers
👍 Facebook : 77k followers

>>> Download Her Media Kit

Projects →

Sponsored Content
Brand Spokesperson
TV work

Brand Experience

“We  partnered with Jessica of My Curly Adventures for Visit Austin because the content Jessica shares is beautiful. That’s the first reason. Beyond that, Jessica loves exploring Texas and it shows in the work she does. Jessica’s knowledge of Central Texas and Austin made her a great partner to bring to the city. We knew working with Jessica would be a true partnership. She was able to add to the itinerary by suggesting great, little-known places for meals and live music.”

— Holland Falco, Marketing Manager, Digital, Visit Austin

“I selected Jessica as a partner for Visit Marshall because of the beautiful work and content she creates at every destination- no matter the size. It’s obvious that Jessica sees the beauty in the world around her and she knows exactly how to spotlight each destination’s most unique attractions. I knew Jessica would be the perfect partner for our CVB when I saw how well she showcased small towns and all of the special experiences one has when visiting a community off the beaten path. Working with Jessica was a no brainer! Working with Jessica was so easy. It was so fun working together to create a fun weekend. I loved that she did some of her own research and came to Marshall with an open mind and wanted to discover even more than we had time for. I would work with Jessica again, she was as kind and lovely as I expected. I truly enjoyed showing her our community and loved seeing it through her eyes! We are so grateful to have had her here and look forward to another visit some day.”

— Mallori James, Director of Tourism & Cultural Arts for Visit Marshall

Recent Partnerships

Interested in partnering with Jessica?

“Jessica has a longstanding reputation as one of the top Texas travel influencers in the state. Her content is inspiring, whether it’s her images, videos or descriptions of experiences, she immerses herself and subsequently, her followers into the destination or experience she is featuring. We’ve had the opportunity to host and work with Jessica several times, and each experience has gone above and beyond our expectations. She is flexible, transparent and a great advocate for the travel industry and all partners involved.

The experience was great and better than we could have anticipated. Jessica truly gives the destination and our partners her full attention and support through her posts. To date, our campaign with Jessica has reached over 250,000 people, had more than 22,000 engagements and produced an estimated media value of more than $150,000. We are extremely thankful for Jessica’s support of our destination and our partners.”

— Wesley Lucas, Senior Communications Manager, Visit Frisco.