Ten+ years as a talent manager. Now I run the back end so agency owners can grow and scale their agencies.
I’ve closed almost $7M in brand deals with a small roster. I built the only coaching program for talent managers in the industry. Now I bring that same hands-on execution to boutique agencies as their COO.
Execution is a leadership function, not a back-office task.
I learned Talent Management and how to run an agency the hard, expensive, very time intensive way. Negotiating hundreds of campaign deals. Managing up to 12 talent at a time. Reading every contract line by line. Building the SOPs to run a leaner agency, all of it figured out on the fly. All as a one woman show. Now I bring that same experience to your agency.
TRAINING
Where I Make it Happen
Titles don’t grow businesses, decisions do. I tell you who to hire next, and where that role sits on your org chart. I fix how you’re sourcing and vetting talent so your roster gets stronger, not just bigger. I map the next move before you’re forced into it. My work with talent management agency founders isn’t about applying band-aids, it’s about building the structure so growth stops depending on you catching everything yourself.
Where Strategy Meets Action
Decisions That Deliver
Over the past decade, I’ve built one talent agency from scratch and helped run the back end of dozens more. I know what it looks like when a roster outgrows your systems, when your best manager is drowning, when you’re closing deals faster than you can staff for them. I help talent management agency founders fix that before it breaks something.
“I wasn’t just handed changes to implement,
Johanna was my true hands-on partner.”
Tatiana, The Lilac Agency
You’ve Created Something Remarkable. Now Let’s Build It to Last.
Move your agency from you approving every deal to your team closing them without you in the room. From you remembering every talent’s contract terms to a system that tracks it for you. Growth keeps going, your roster keeps growing, and you get to actually lead it instead of babysit it.