Johanna B. Voss – COO for Boutique Talent Management Agencies
I’ve spent a decade in the talent management space and almost 13 years doing COO work, often at the same time. I’ve closed almost $7M in brand deals as a solo operator with a small roster, while building the operational backbone for agencies just like yours.
Now I bring both to boutique talent agencies so you can scale without sacrificing your sanity. The revenue & potential are already there. The architecture & systems aren’t. You know this though, right?
“Execution is where real growth actually happens.”
…and it’s also where most good ideas fall apart, if you let them. That’s a perspective I’ve shaped over 15 years of entrepreneurship. I’ve been HR, finance, the campaign executor, the pitch person, the one growing the roster, the cheerleader, and the therapist, sometimes all in the same day. I know how quickly progress can falter when agency founders try to carry it all themselves.
My work as an COO didn’t start with a title.
It started in environments where stakes were high, timelines were unforgiving, and outcomes actually mattered.
I’ve founded and run an award-winning influencer talent management agency before the creator economy had a name. Negotiating brand deals, managing hundreds of campaigns across global and national brands. It’s all about making sure ideas don’t just sound good, but that the ship, land, and deliver.
Earlier in my career, I spent more than seven years working on the presidential campaigns of Hillary Clinton and John Kerry, including serving as a Field Director. That’s where my operating instinct really took hold. Campaigns are systems under stress. You’re building teams quickly, making decisions with incomplete information, and executing in real time. There’s no room for theory that can’t survive contact with reality.
Across every talent management agency I’ve worked inside, the pattern has stayed the same. Someone has to turn the vision into a hiring plan, a roster strategy, an actual system. Someone has to be accountable for it landing, not just talking about it or overthinking it.
That’s the work I’ve been doing all along, and it’s the work I bring into your Talent Management Agency.
Work That Shows Up
Founded the only talent manager coaching program in the industry
Recognized as one of the Top 30 Female Leaders in the Creator Economy
Negotiated almost $7M+ in partnership revenue across 1,000+ deals
Guest Lecturer @NYC Tisch’s School of the Arts & DU Daniels School of Business
Why Agency Owners Bring Me In
I work with agency founders ready to step fully into CEO leadership because that’s where I thrive: high stakes, real pressure, and decisions that actually move the business. I’ve sat where you sit, running the roster, closing the deals, carrying the whole thing myself.
Clients routinely tell me my joy and optimism are infectious, and that’s deliberate. Running an agency is hard enough, right? I make this work energizing, not exhausting, because that’s the whole point, building it your way, and enjoying it while you do.