How to find my niche as an Influencer
How to find my niche as an influencer. This is one of the most crucial questions aspiring influencers must ask themselves at the beginning of their journey. Finding your niche isn’t just about narrowing your focus—it’s about discovering what makes you unique and how you can add value to your audience in a way that resonates deeply with them.
In order for you to pitch and present yourself to brands as an awesome brand partner for a collaboration, you need to have a strong, clearly identified brand and niche. Yes you! You’re a brand. But what are you talking about and why are people returning over and over again to your profile?
Identifying your influencer niche means you can clearly articulate who and how you serve
Let me repeat.
Your influencer niche (your online lane) is identified as :
- Who do you serve?
- How do you serve?
Tell me exactly the value you provide to your audience aka your community aka the people who like, comment and engage with your content. Why do they keep coming back to your Instagram, Tiktok, YouTube and blog posts? Is it because you showcase great deals at big box stores?
Or is it because you show them how to cook a healthy dinner in under 30 minutes and for less than $25? Could it be because you share secret, affordable luxury destinations?
Before you do anything more to figure out how to ask for brand deals, you absolutely have to get this, your niche and what your brand is all about, dialed in. No brand, nor any influencer marketing agency, will look twice at you if the value you provide isn’t 100% crystal clear.Â
I can’t drive this point home enough! Up and coming influencers reach out to me all the time to inquire about working with an influencer manager. The first thing I do is go to their socials and look to see if their niche AND the value they provide is clear.
Spoiler alert : it’s usually not.
Why a niche is important for successful Influencers
A niche is important for successful influencers because it helps you stand out in a crowded space (that’s getting more crowded daily) and connect more deeply with your target audience. Having a niche hooks your audience into visiting your page because you are serving up solutions to their problems.
By focusing on a specific area, you as an influencer can build authority, attract a loyal following, and create content that resonates with your audience’s needs and interests. Having a niche helps make you a go-to resource in that area.
A well-defined niche also makes it easier for brands to see the value of partnering with you, as it clearly defines who you reach and the impact you can make. Your niche also shows a targeted audience that aligns with their products or services.
When I tell you that once you figure this out, it gives you a leg up on thousands of others, I’m not kidding. Most people don’t treat their social media platforms as a business. They just put up all sorts of content on their Tiktok and Instagram.
Just because you traveled to a new city last week and put up a photo or reel of it, does NOT make you a travel influencer. Just because you took a picture of your dinner last night, does NOT make you a food influencer.
What is an Influencer Niche
An influencer niche is your specific area of focus or expertise where you create content that highlights your passions and skills. It’s the unique space you carve out in the vast world of social media. Your niche is where your interests align with what your audience cares about.
Whether it’s fitness, beauty, tech gadgets, or something more specialized like sustainable fashion or vegan recipes, your niche helps you stand out. It also will attract a loyal following, and build a strong personal brand for you.
Your niche not only defines what you create but also how you connect with your followers. It guides your content, influences your collaborations, and ultimately shapes your influencer journey. By staying true to your niche, you can build a strong, consistent presence that resonates with your audience and keeps them coming back for more.
How to choose an Influencer niche
Not sure what your niche may be? Here are some prompts to help you get started.
- What can you soapbox about for days and days on end?
- What do your friends and family always ask your advice on?
- What are all the things you’re interested in?
- From the list above, what do you enjoy sharing about with others?
- When you dream, what can you see yourself doing?
- You’ve got a day off, what do you do for fun?
List of Influencer niches
Here’s the top 8 popular niches for content creators :
- Health and Fitness – Topics range from workout routines and nutrition tips to mental health and wellness strategies.
- Personal Finance and Investing – Includes advice on budgeting, saving, investing, and financial planning.
- Travel – Covers travel guides, tips, destination reviews, and travel vlogs.
- Beauty and Fashion – Encompasses makeup tutorials, fashion trends, product reviews, and style advice.
- Food and Cooking – Focuses on recipes, cooking tips, food reviews, and culinary techniques.
- Technology and Gadgets – Reviews of the latest tech, tutorials, and news about gadgets and software.
- Parenting and Family Life – Offers tips and advice on raising children, family activities, and parenting challenges.
- Home Improvement and DIY – Includes home renovation tips, DIY projects, and decorating ideas.
How to know you chose the right niche for your brand
There’s a few different ways to know you’ve chosen the right niche for your brand. For me, my enthusiasm for the content I’m creating and information I’m sharing is a huge indicator of making the right choice for me. If the ideas for content for me flow, then I know I’m doing the right thing.
Seeing my audience resonate with content by commenting, sharing and emailing me for more is fantastic and keeps me going.
Look for a niche where your unique voice and expertise can shine, and where there’s a clear demand from both your followers and potential brand partners.
Not only do you want to be excited about creating content for your audience but you also want to ensure that there’s endless possibilities for paid brand collaborations within your niche.
Other indicators of making the right choice are having brand opportunities in your inbox or responding to your pitches, follower growth and continued, genuine excitement for what you do.
Defining your core audience
Once you’ve figured out your niche, next is to figure out who your audience is. Who are the people that consume your content on social media? What’s interesting to note here is your intended audience might not be who you *think* it is or should be. AND it might be different across different platforms.
I’ve got one creator on my roster, Yvette Marquez of Muy Bueno and her audience demographics are quite different from Instagram to her blog to her newsletter to her Facebook community.
To figure out who your current audience is you can do a couple of things. First you can look at insights (audience demographic) info on your social media platforms. That’s super helpful as it will tell you gender, age and geographic breakdown.
I’d also recommend you look at the profiles of the people who actively comment and engage with your content. It’s less scientific but it will be helpful to study profiles of the people who comment on your posts.
Look at who they follow as well and who you have in common for social media interests. There’s so much data at your fingertips. It’s all incredibly helpful as you figure out your intended audience. Don’t overlook it! Also, don’t assume you know who your audience will be.
Knowing your intended audience is incredibly helpful because they will tell you what content and value they’re looking for. Don’t overlook doing a survey, either with the IG stories feature or make one on google forms. Once done share it with them on socials. You can always incentivize them with a Starbucks gift card or something to do it.
You want to know what your audience googles on the regular, how they spend their money, what things they constantly talk about with friends and what they’re thinking about when they can’t sleep.
Any and all insight will help you create the exact content they’re looking for. Doing this will establish you as an expert. In turns, that brings them back to your social media platforms and blog, day in and day out. This is your community.
Ultimately this is why brands will want to partner with you.
Pro tip : Check in with your audience regularly to make sure you know just who they are. They may change over time OR if you change over time with life events such as moving, getting married, starting a family etc.
Finding your niche as an influencer is a journey of self-discovery and strategic exploration. It’s a process and most likely not something you’ll figure out in a day. Sleep on your choices. Ask friends for their opinion. Ask your followers.
By aligning your passions with the interests of your target audience, you create a unique space where your content can thrive. Remember, it’s not just about standing out. It’s about finding a place where you can authentically connect with your followers and attract brand partnerships that align with your values. Embrace the process, stay flexible, and let your niche evolve as you grow.
Spoiler alert : your niche may change over time, to mirror your life and growth as a human.
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