What are Influencer Partnerships?

Wondering what are Influencer partnerships? Influencer partnerships are when an Influencer and a brand collaborate together. The influencer acts as spokesperson for that company, destination or service for a pre-determined length of time. 

Influencer partnerships represent collaborative relationships between brands and individuals with substantial online followings, known as influencers. The brands hope to leverage the influencer’s reach and credibility to promote products, services, or messages to the Influencer’s audience.

What are Influencer Partnerships?
What are Influencer Partnerships?

Everyone these days has a smart phone on their person just about 24/7. This is where most digital marketing happens – on social media platforms which are digital platforms, which are on our phones, in our pockets. Advertising isn’t happening as much on the radio & TV like it was a couple decades ago.

At their core, influencer partnerships involve brands collaborating with social media influencers who create and promote content that resonates with the influencer’s audience. Simultaneously, the content aligns with the brand’s marketing objectives.

These collaborations can take various forms, including sponsored posts, product placements, ambassadorships, affiliate marketing, and more. The ultimate goal is to leverage the influencer’s authority, expertise, and rapport with their followers to drive brand awareness, engagement, and conversions.

How do Influencers get paid partnerships?

Influencers get paid partnerships a couple different ways. First and foremost the Influencer has to have a desirable brand or platform to the company.

  1. Brands will email the Influencer directly with a collaboration opportunity.
  2. Brands might DM the influencers via Instagram or another social media platform.
  3. If the Influencer has an Influencer Talent Manager, the brand could reach out directly to the manager.
  4. Influencers also get paid partnerships via platforms such as Aspire, Captiv8, LTK and Tagger.

What is the most popular type of Influencer partnership?

  1. Sponsored social media content
  2. Affilate opportunities
  3. Gifting or giveaways to an Influencer’s audience
  4. Discount code for an event or experience for an Influencer’s Audience.

How much do Influencers get paid for partnerships?

Influencers can get paid anywhere from $100 to $100,000 and more for a brand partnership. It all depends on a few factors:

  1. Who the influencer is
  2. What the campaign deliverables are ie the content that is created by the Influencer
  3. The usage of the content (where, when and how will it be used)
  4. The exclusivity (the window of time in which the Influencer can’t work with a competitor).

You may see notes of $100 for every 10,000 followers on social media. I can tell you that is absolutely not true!

Why is partnering with Influencers good?

  1. Expands a brand’s reach and following
  2. Builds a brand’s audience
  3. Establishes credibility in the space
  4. Helps with sales
  5. Helps to educate others about the product, company or service when someone else is telling their story and carrying along the message
  6. Influencers create content which help build the brand