How do I find Influencers for my Agency?

ByJohanna Voss Published: Updated:

Are you launching your Influencer Talent Management Agency and wondering “how do I find Influencers for my Agency?” Don’t worry – I got you! I fully understand that finding influencers to represent your agency is a crucial step in building a successful roster and delivering value to clients. Who are we with without our talent?! It’s so important to ensure you bring on Influencers that align with your Influencer Talent Agency values. Here’s a comprehensive guide on how to find influencers for your agency, including effective strategies and considerations:

  1. Define Your Agency’s Niche and Ideal Talent Profile:
  • Identify the industries (verticals) and niches that you want to work in. You need to pick one or two to start. It’s not strategic to represent talent in many different verticals when you’re just getting going.
  • Determine what about your talent’s profile matters to you – is it their engagement rate? Follower count? Current amount of paid business? Content?.
  1. Tap into Social Media Networks and Hashtags:
  • Use social media platforms like Instagram, YouTube, TikTok, YouTube and LinkedIn using relevant hashtags and keywords related to your target niche. Who catches your eye? Who do you already follow and love?
  • Engage with influencers’ content, flirt with them, pay attention to see if they’re already doing partnerships
  1. Engage in Influencer Outreach and Relationship Building:
  • Reach out to influencers directly via email or social media messaging, expressing your agency’s interest in potential partnerships or representation.
  • Personalize your outreach efforts and highlight the benefits of collaborating with your agency, such as access to brand partnerships, professional representation, and career growth opportunities.
  1. Attend Industry Events and Conferences:
  • Network with influencers and content creators at industry events, conferences, and networking gatherings.
  • When at Influencer events, tell people you’re building your roster. Ask if they have any talent recommendations.
  1. Build our your Influencer Talent Management Agency brand
  • Post on social media. Hang out and show up where your clients are hanging out.  Show ‘em what you’re all about.
  • Demonstrate your expertise in the space with your content.
  • Use hashtags identifying yourself as a Talent Manager so people can find you
  • Host webinars, panels and get yourself on podcasts (assuming you know what you’re talking about & have something relevant to say). Pull in people smarter and more experienced than you. 

How do marketing agencies find Influencers?

  • Searching via influencer marketing platforms such as CreatorIQ, TaggerMedia & LTK. These are great influencer marketing tools that brands use to source creators. 
  • Following relevant hashtags to their campaign, location and brand
  • Influencer marketing agencies reach out to Influencer Talent Managers like myself to get our roster
  • Rehiring creators they’ve worked with on past campaigns and had a great experience.

How do I find influencers to promote my business?

  • Look at who already follows your business or brand. They’re already the converted!
  • Search through what Influencers already tag, or post about you organically in their content. They’re fan favorites of yours!
  • Scroll hashtags that are relevant to your company, location and products

How do I get an agent as an Influencer?

  • Consistently create great, engaging content 
  • Have an engaged, vibrant community that you actively engage with
  • Provide value on your social media platform
  • Have a steady stream of paid brand collaborations 

How do I find influencers in my niche?

  • Check out who already follows you and comments on your content! Who have you already attracted to your platform?
  • Join online communities, Facebook groups and Linkedin conversations related to your niche
  • Who are you following that’s in your niche? Go down a rabbit hole and see who they follow. Guaranteed you’ll find some more like minds!
  • Put out an ask on social media for recommendations. 

By implementing these strategies and staying attuned to industry trends, your agency can effectively identify and recruit influencers who align with your brand values, client objectives, and target audience preferences. Building a diverse and dynamic roster of influencers is essential for driving impactful and successful influencer marketing campaigns.