How do I get signed by an Influencer Agent?

“How do I get signed by an Influencer Agent?” It’s a question echoing across social media platforms as aspiring influencers seek guidance on navigating the competitive landscape of digital stardom.

Understanding how influencer agents operate and how they get compensated is pivotal to positioning oneself for representation in this ever-evolving industry. 

How do I find Influencers for my Agency?

Being represented by a reputable influencer talent agent can catapult your career to new heights, opening doors to lucrative collaborations and brand deals. However, securing representation from an influencer agent requires more than just talent and a strong social media presence. Before you seek management, do the following steps : 

  1. Define Your Niche and Brand: Identify your niche and establish a unique brand identity that sets you apart from others in the crowded influencer space. Agents seek influencers with a distinct voice and a loyal following within a specific niche. Is it clear what your brand is all about?
  1. Build a Strong Online Presence: Consistently produce high-quality content across your social media platforms to showcase your creativity, authenticity, and engagement with your audience. Agents are more likely to take notice of influencers who demonstrate consistent growth and interaction with their followers.
  1. Engage with Your Audience: Cultivate a genuine connection with your audience by responding to comments, messages, and feedback. Do you respond to comments, repost stories and show up in your community?
  1. Research and Reach Out to Talent Managers : Ask your network for Influencer Agent referrals and recommendations. Sign up for our newsletters, respond to our content, get on our radar. Before you bring on an Influencer Talent Manager, do your homework. Looking to get some talent manager advice? Hi, I’m Johanna Voss, an Influencer Talent Manager and you’ve found your way to my website. I name a lot of other Influencer Talent Agencies in my articles. Stick around and learn more!
  2. Google Influencer Talent Manager rosters : Reach out to the social media influencers listed on an agency’s roster. Ask them about their experience. Ask if they were with anyone else before signing with that management agency. Get their insight and perspective. 
  1. Attend Networking Events and Conferences: Network with industry professionals, attend influencer events, and participate in relevant conferences to expand your connections within the industry. Building relationships with talent agents and other influencers can increase your chances of getting noticed.

How do I find an Influencer Agent?

  • Ask your network, your fellow Influencer friends, people you follow online for referrals to Talent Agencies
  • Google us! Many of us who have an Influencer Talent Agency have an online presence so you can learn more. Due your due diligence!
  • Search all the social media platforms such as Instagram, Tiktok & LinkedIn
  • Attend Influencer events and ask for recommendations

Ready to learn more about How to find an Influencer Agent?

How much does an Influencer agent cost?

  • 10-20% of all the deals us Influencer Talent Agents close on your behalf
  • Some of us include a retainer as part of our business model

I’ve written more in this article “How much does an Influencer Agent cost : A comprehensive guide.” 

Should I get an Influencer Agent?

  • Do you already earn money with paid brand partnerships over $50,000 in one year?
  • Is your inbox full of great opportunities that you’re missing out on because you’re too busy?
  • Are you comfortable letting go of a bit of control over your business?
  • Do you want professional representation in business negotiations?
  • Are you looking to be better connected in the Influencer Marketing Industry?

Still have questions? Read this article I wrote for you “Should I get an Agent as an Influencer?

How do Influencer Agents get paid?

Influencer agents typically get paid through commission-based models,earning a percentage (10-20%) of the influencer’s earnings from brand partnerships, sponsorships, and other deals we negotiate. 

The commission rate can vary depending on the agent’s level of expertise, the social media influencer’s earning potential, and the specific terms of their agreement. Additionally, some agents may charge flat fees or retainer fees for their services, particularly for influencers with established and high-earning profiles.

Securing representation from an influencer agent is a significant milestone in your career journey. By following these steps and staying persistent, you can increase your chances of attracting the attention of top-tier influencer agencies and unlocking exciting opportunities for growth and success.