Should I get an agent as an influencer?

“Should I get an agent as an influencer?” It’s a question that many content creators ponder as they navigate the dynamic landscape of digital media. In an era where the lines between creativity and commerce blur, influencers find themselves grappling with a myriad of responsibilities, from content creation to brand partnerships and legal obligations. Let’s look at the benefits and considerations.

Should I get an agent as an Influencer
Should I get an agent as an Influencer

Benefits of Hiring an Agent:

  • Administrative Support: Agents specialize in negotiating brand deals, handling contracts, and managing partnerships, allowing you to focus more on creating content and engaging with your audience. This can be particularly beneficial if you find yourself overwhelmed by the demands of balancing the creative and business aspects of your influencer career.
  • Industry Networks: Agents often have extensive networks within the industry, opening doors to new opportunities and collaborations that might not be accessible otherwise. Their connections with brands, agencies, and other influencers can help you expand your reach and secure lucrative partnerships that align with your brand and values.
  • Legal and Financial Expertise: .From ensuring compliance with advertising regulations to handling payment processing and invoicing, agents can provide valuable support in managing these crucial aspects of your career. This can help you avoid potential pitfalls and legal issues while maximizing your earning potential.
  • Strategic Guidance: Agents provide strategic advice based on their industry experience and knowledge of market trends, helping you make informed decisions that align with your long-term goals. Whether you’re looking to diversify your revenue streams, refine your brand strategy, or explore new platforms, an agent can offer valuable insights and help you make informed decisions that align with your long-term goals.

Other considerations about hiring an agent : 

  • Commission Fees: Agents charge a commission on deals they negotiate, which can affect your earnings. Some agents charge a monthly retainer for their services as well.
  • Finding the Right Fit: Finding an agent who understands your vision and goals may require time and effort, and there’s a risk of hiring someone who doesn’t have your best interests at heart.
4 benefits to have an influencer agent
4 benefits to have an influencer agent

Ultimately, whether you should get an agent as an influencer depends on your individual circumstances, goals, and preferences. If you feel overwhelmed by the business aspects of managing your career or believe that an agent could help you unlock new opportunities and maximize your earning potential, it may be worth exploring. However, if you’re confident in your ability to handle these aspects independently and prefer to maintain full control over your career, you may choose to forgo hiring an agent.

How much does an Influencer Agent cost?

An Influencer Talent Agent will cost you anywhere from $300/month to thousands of dollars a month. It all depends on how many paid brand deals you do each month. An Influencer Talent Agent takes a percentage of all the deals we close on your behalf which determines how much one will cost you. Some Influencer Talent Agents also charge monthly retainers starting at $1000/month.

How to get an agent as an Influencer?

  1. Ask your network for referrals
  2. Engage and connect with Influencer Agents that you meet, get to know them
  3. Google Influencer Talent Manager to find names
  4. Do your research

Here’s more about How to find an Influencer Agent.

Should I hire a manager as an Influencer?

Not necessarily. Not all Influencers have a manager or need one. The decision to partner with an influencer agent is a significant one and not one to be taken lightly! Take the time to think if you and your business is ready to expand and invest in your business with the addition of a manager. Seriously evaluate what you’re looking for in a manager and if you should get an agent as an Influencer.

It’s an exciting time and whenever I hear of someone who is starting to explore an Influencer talent manager, I get super jazzed up, like when my friend Nick Rowley commented on my Linkedin post about this article.

Pro tip : If you’ve loved this article, sign up for my weekly newsletter HERE. It’s full of industry insights, brand negotiation tips and scripts, events I’m attending, perspective on how to grow your Influencer business and more. I keep it pretty scrappy and real – would love you to join us over there! CLICK HERE TO SIGN UP.