Do influencers use agents?

In the fast-paced world of influencer marketing, one question looms large: do influencers use agents to navigate the complexities of this dynamic industry? As influencers continue to carve out their niche in the digital landscape, the role of agents has become increasingly crucial. Delving into this inquiry, this article explores the reasons why influencers choose to partner with agents, shedding light on the benefits of this professional collaboration.

From gaining access to coveted opportunities to leveraging negotiation prowess and receiving strategic guidance, influencers are finding value in the expertise and connections that agents bring to the table.

In a world where Instagram filters and sponsored posts reign supreme, it’s easy to assume that influencers have it all figured out. But behind those perfectly curated feeds and #blessed captions, lies a hidden truth: many of these social media stars have an ace up their sleeve – agents. 

  1. Access to Opportunities: Influencer Talent Agents often have extensive networks within the industry, enabling them to connect influencers with brands that align with their values and audience demographics.
  2. Negotiation Power: Influencer Agents bring valuable negotiation skills to the table, ensuring that influencers are fairly compensated for their work and securing competitive rates and favorable contract terms.
  3. Strategic Guidance: Influencer Talent Agents provide strategic guidance and career advice, offering insights into industry trends, identifying growth opportunities, and helping influencers navigate the evolving landscape of social media platforms.

By leveraging the expertise and connections of agents, influencers can focus on creating high-quality content and engaging with their audience while leaving the business side of their careers in capable hands. While not every influencer may choose to work with an agent, many find that having representation enhances their professional opportunities and streamlines their workflow.

How much do Influencers pay their Agents?

Influencers pay their managers anywhere from $500 a month to thousands of dollars a month. It all depends on how many paid brand deals the Influencer had that month.

How to find an agent for an Influencer?

  1. Ask your network for referrals
  2. Network at industry events, webinars, conferences and meet ups.
  3. Do research on social media to profile Influencer Talent Agents
  4. Use hashtags from social media content such as #influencertalentmanager #influencermanagerlife
  5. Ask your agency contacts when a brand campaign is done if they have any recommedations

More here on how to find an agent for an Influencer

Should I get an Influencer agent?

Here a list of questions to ask yourself to determine if you should get an Influencer agent :

  1. Am I making enough income from paid brand collabs to afford one?
  2. What are my expectations of hiring an Influencer Talent Agent?
  3. Why do I want an Influencer Agent?
  4. Am I already an established Influencer and paid brand partner or am I still growing and learning?

What percentage do Influencer Agencies take?

Influencer Talent Managers and agencies take between 10-20% of the paid brand deals they negotiate on your behalf.

Pro tip : If you’ve loved this article, I highly recommend you sign up for my weekly newsletter HERE. It’s full of industry insights, brand negotiation tips and scripts, events I’m attending, perspective on how to grow your Influencer business and more. I keep it pretty scrappy and real – would love you to join us over there! CLICK HERE TO SIGN UP.